The Menu
Everything we do
and what it costs.
Prices are fixed unless noted.
No hourly billing. No surprise invoices.
You own all platforms. Training available whenever you want to in-house a task.
the bundle
brand identity +
5-page website
Brand consult, wordmark, icon, color palette, type system, one-page brand guide.
Plus a 5-page Squarespace or WordPress website (Home, About, Menu, Events, Contact), writing & design. Built so your staff can update it. Includes training.
2-3 Weeks Turnaround. Split into three payments.
$3,500 flat
brand identity
logo + brand identity
Wordmark, icon, color palette, type system, and a multi-page brand guide.
2 Week Turnaround. Split into two payments.
$2,350 FLAT
brand refresh
Your logo is fine but everything around it needs some help. We clean it up - fine tune colors, type, and usage rules.
2 Week Turnaround. Split into two payments.
from $1,200
labels
single label design
Artwork for one can or bottle label. 2 rounds of revisions, print-ready files.
1-Week Turnaround.
from $650
label system (4-pack)
Cohesive design system across four labels. Same visual language, different beers.
2-3 Weeks Turnaround. Split into three payments.
$2,150 FLAT
packaging design
Carrier design, box art, or retail packaging.
Priced per project.
request a quote
menu design
tap list / beer menu
Designed for easy updates when your rotation changes. Print-ready PDF for in house or local printing.
2 Week Turnaround. Split into two payments.
$750 FLAT (+$175 FOR DOUBLE-SIDED)
full food + drink menu
Multi-page or folded menu covering your entire food and beverage program.
REQUEST A QUOTE
website
5-page WEBsite
Home, About, Menu, Events, Contact. Designed to match your brand, built so you can update it. Two rounds of revisions. Optimizations and analytics. Recorded staff training included. Squarespace or WordPress.
2-3 Week Turnaround. Split into three payments.
$1,500 fLAT dESIGN & dEVELOPMENT
(+$750 FOR CUSTOM COPYWRITING)
full-feature website
Tap list integration, POS connection (Toast), beer finder, event calendar. Built on a brewery-specific platform. We handle the design, the platform handles the plumbing.
request a quote
tap handles + signage
tap handle design
We design the artwork for your custom tap handles using your existing brand assets. Production handled by our manufacturing partners (Steel City, Hoptown, etc).
1 Week Turnaround.
$500 / each
signage design
Interior, exterior, chalkboard layouts, A-frames, neon, LED sign artwork, etc. Design only; we recommend fabricators.
REQUEST QUOTE (From $400)
keep the lights on (monthly)
instagram management
3 unique posts per week using your photos & event schedule. You approve before anything goes live.
$400 / month
email newsletter
One email per month to your list. New beers, events, seasonal specials. Writing & design. Sent through Klaviyo, Squarespace, or Mailchimp.
$325 / month
Event Listings + Calendar
Up to 15 website event pages, social media, and a local events site listing created & published.
Starting @ $125 / month
fill the room
PAID ADVERTISING MANAGEMENT
Targeted Facebook and Instagram ads to fill your space on slow nights. Design, copy, and management.
from $500 / MONTH +ad spend
Event Marketing Package
Beer release, trivia night, live music. Graphics, social promotion, local listings, email blast, messaging campaigns, etc.
request quote
LOCAL COMPETITION AUDIT
Deep-dive analysis of you vs. your local competition. Audit of online presence across Google, Yelp, social, ChatGPT, Perplexity, and Google AI Overviews. PDF report with DIY instructions to implement recommendations.
1 Day Turnaround.
$100 FLAT
LOCAL spotlight PACKAGE
Google Business Profile optimization and upkeep. Directory and listing consistency across Yelp, TripAdvisor, BeerMenus, Untappd, and local event sites. Review response management. Monitor your AI search.
$375 / month
Need something not on the menu? Email bandits@backroombrands.com.
If it's in our wheelhouse, we'll quote it. If it isn't, we'll tell you who can help.